9/17/2023 0 Comments Purdue marketing toolkitConsider advertising how your program is different from the competition.What is the message you would like students to have about your program?.Consider using alumni base as a marketing channel – both to tap into their further and continued education needs and to seek their help with student recruitment.Do you intend to employ the following marketing channels? (lead generation vendor, search engine marketing/optimization, email, direct mail, digital media, social media, out of home (EX: bllboard, radio, etc.)).Optimize vendor performance through data analytics and regular performance reviews.Generate insights from spend, inquiry volume/mix/quality, and channel performance analytics to further improve marketing effectiveness.Coordinate end-to-end marketing activities (e.g., strategy, planning, execution, performance analysis).Position: (a) Purdue institutions vis-à-vis other providers in the market (goal: capture fair share of the market) (b) Purdue institutions vis-à-vis each other (goal: avoid brand confusion).Determine appropriate positioning for Purdue institutions and develop brand messages and attributes to identify the institutions with these positions.Will you partner with 3rd party marketers to target prospective students?.Will your marketing efforts focus at the following levels? (program, department, college).Who will provide marketing for the program? (content, creation, delivery, website creation).The Marketing team will develop and execute a marketing plan with the approval of the department.The marketing team will make a decision on what marketing channels will they use.A marketing strategy will be created considering the target audience.Department will decide if they will use a 3rd party vendor for their marketing initiatives.After viewing those orientation/training videos, you should be able to duplicate and deploy these for your operation.Īs suggested above, for more information, we encourage you to also see. Part 3: Explanation of some Airtable features built into the templates (6:46) | Īnd finally … here is the link to the templates themselves. Part 2: Copying templates and controlling access (6:51) | Part 1: Brief demonstration of Airtable forms and results (8:55) | Be aware that this set of 6 videos will not cover all features of Airtable, but will cover all you need to know to take the FSMA Digital Records toolkit we have assembled and customize it for your operation. You may want to refer back to particular section as you duplicate and deploy these templates for your operation. You’ll want to watch these training sessions in the proper order the first time for them to make the most sense. If that seems applicable to you, and we believe you will find this to be true, parts 2-6 explain all you need to know to have streamlined, digital, and private yet sharable records. You will see that the reporting can readily be done on a smart phone (or computer) literally in seconds. We encourage you to watch part 1 which demonstrates the simple forms (like the one illustrated here) and illustrates the types of records you will have. Since many are new to AirTable and may be also new to the FSMA records, we have generated a series of six short (whew!) videos that walk you step-by-step through the process of getting the templates, customizing them to your own needs, and getting your reports downloaded to your own computer. We believe it will be a rare instance for FSMA records to require the paid level of service.ĭon’t let “database” scare you … these are just lists, essentially. This “toolkit” is based on Airtable, which is a cloud database platform that offers free services plus additional features for a fee. Likely you have already learned and applied valuable information from Safe Produce IN.Īs a complement to that information, a “toolkit” was assembled so you can obtain and keep these records digitally in a simple manner. The Food Safety Modernization Act (FSMA) necessitates some improved records of monitoring, cleaning, training, and inspections around your farm and firm.
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