I know this may seem steep to some marketers, but it’s a worthwhile investment in my opinion. That’s why I recommend using the Pro version if you’ve got the budget.Īs of early 2017, it costs $79 per month. You also can’t take advantage of all the features. The free version is fairly limited and won’t necessarily show you the big picture. If you look to the right of this info, you’ll notice two more features: “View backlinks” and “View sharers.”īoth add a whole new dimension to the content prospecting process. More specifically, I can see the number of: Notice that it provides me with an in-depth glimpse of the content that’s crushing it at the moment. Here’s what happens when I search for “content marketing” on BuzzSumo: This information is helpful because it lets you know which angles to take with your blog and makes it easier to strike while the iron is hot when topics are peaking. In other words, you can quickly tell how well content is performing and what’s resonating the most with readers. tells you the number of shares and social engagements content receives.It’s awesome because it does more than just provide you with content ideas. I love this tool and have been using it to guide my content marketing efforts for a few years now. You may have heard me mention BuzzSumo before. I will say that HubSpot’s Blog Topic Generator isn’t ideal if you need to come up with dozens of ideas right out of the gate.īut it’s a great starting point. If you want more, click “Try Again,” and it will take you back to the home screen.įrom there, you can perform another search using the same keywords, or you can experiment with different keyword options. Voila! I instantly get five viable blog topics. In this case, let’s try “content marketing.” Here’s what happens: Literally within seconds, you’ll have five legitimate blog post titles at your fingertips.Īll you have to do is enter up to three nouns in the search boxes: I love it because it’s incredibly easy to use. This is one of my favorites for generating a handful of ideas quickly. Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog-without having to do any heavy lifting. Some have been home runs and some have been strikeouts.īut there are seven in particular I really like and want to share with you. So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas. If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining. Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.” It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head. In fact, there’s a lot that I enjoy about blogging-mainly connecting with you guys.īut what does suck is having to constantly come up with new ideas for blog posts.
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